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The
DataWarehouse and
Business Intelligence systems have the goal of transforming the operational data into business information, enhancing
the whole data assets available in the Enterprise.
Business
Intelligence, DataWarehousing and DataMining Platforms constitute the infrastructure
to support the decision-making processes, allowing the managers to achieve an effective
competitive
advantage.
The
OLAP technologies, in a particular way,
provide a multidimensional outline of the informations, based upon the
detection
of meaningful events in order to deploy the analysis results along
the different dimensions identified.
Next to them, the
DataMining based technologies allow to infer important informations via the
processing of great amounts of data using mathematical and statistical
technologies.
The detected correlations between informations can be used for the segmentation of a given
set of
data with the purpose of operating suitable connections in an
Analytical CRM
perspective.
The Business Intelligence applications can manage structured
data.
A large amount of the Enterprise data, however, are represented as
unstructured informations: e-mails, web pages, written documents, images and
audio and
video recordings.
The knowledge management systems are therefore subdivided into two great areas: the first one that keeps repositories of
unstructured
data and their management tools; the second one with the
datawarehouse, the datamarts and the ETL and BI
components (structured
data management).
On top of the two areas is the portal that integrates everything.
In order to have a
real 'control of the knowledge' and to help the CRM, our
offer addresses technologies like the Enterprise
Information Portals and the Knowledge
Management Systems.
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